TOP Ways To Promote A Company's Website And Attract Customers With Semalt's Dedicated SEO Dashboard



For a business in any field, the most important condition is to retain old customers and attract new ones, and the attraction should be constant. Without this condition, the successful development of any business is impossible. This is often the most difficult task.

It is not enough to organize a service, the main thing is to successfully present and sell it to the client. If a service or trade is carried out through an Internet site, the promotion of such a marketplace is at the heart of this business.

For this purpose, SEO (Search Engine Optimization) technology has been developed. Literally, such internet promotion is translated as search engine optimization. The essence of the technology is simple - after performing certain actions, your site is displayed in the first lines of search engines, after the user enters a certain query (a combination of words), such as, for example, "SEO optimization of an Internet site" or "SEO site promotion".

The user will have your site in the first lines of his search engine. Rarely does a user go to the second, and even more rarely to the third page of the search engine. He is limited to the first links and if he already finds the answer or the information he is looking for on the first three to five sites, then he will no longer view the rest.

Online business promotion is not limited to a few methods. SEO promotion of an online store with the ultimate goal of finding new customers is replete with many methods.

Here are some ways to attract customers using SEO and other methods:

1. The main condition is to have your website

The site can be opened by the company you work for. It can be personal or not. The site should be constantly updated with quality publications and thematic articles. This, over time, will attract organic traffic. The more such traffic, the more visitors will move from the category of visitors to one-time customers, and a significant part - to regular customers.

Placing articles on general topics on the site will provide traffic generation for a long time. More dense traffic will be generated by trend reviews posted on the site, discussion of controversial topics, various recommendations, project cases and other thematic publications.

A site with constant traffic is called "promoted". With a conversion request, the promoted site provides a good return in the "top" of search engine pages.

Nowadays, promoting websites on the Internet is impossible without special SEO tools that completely automate the process of attracting customers to an online store and communicating with them. One example is the Dedicated SEO Dashboard presented on the Semalt website. All functions include the task of getting a new customer.  Indeed, you can easily get customers with this very effective tool.   

Report Center tool is another unique feature of the innovation-driven Dedicated SEO Dashboard. It works by creating report delivery schedules for each of your clients individually. This tool's benefit to your business is undeniable as it enables you to provide your clients with comprehensive SEO reports with your logo and brand name on them.

There are also other features available within the Dedicated SEO Dashboard; which are: 

Analytics Tools

  • SERP data (keywords in TOP; best pages; competitors)
  • Webpage analyzer
  • Page speed analyzer
  • Plagiarism checker

White Label

  • Domain name
  • Logo
  • Contact information
  • Physical address on Google Maps

Report center

  • Downloading all types of reports in both PDF and CSV formats
  • Branding of the reports

Email notifications

  • Password reset
  • User messages

Localization

  • 15 interface languages to choose from
  • Another language localization is available upon request
You can sign up and try the Dedicated SEO Dashboard here.

2. Attracting customers through advertising on the Internet is carried out through contextual advertising

This is an expensive method and can be used with a large budget. You can split the service into parts and advertise each service separately - audit, promotion, content marketing. After the comparative analysis, the appropriate organizational conclusions are drawn. The effectiveness of contextual advertising is difficult to predict and depends on each specific case.

3. Personal recommendations (word of mouth) are one of the main sources of SEO to attract customers

A customer satisfied with communication with you will definitely recommend you to his business friends who are looking for similar services. At this level, an SEO professional's blog can be a stable source of income.

This orientation is characterised by the fact that recommendations only take effect after a long period and develop in an arithmetical progression. You can speed up this process if you go out widely, if you are not afraid to discuss modern and relevant topics, if you demonstrate your professionalism in every possible way and, above all, if you do your job well.

4. Sales managers also attract quite a lot of customers 

*The manager, as before, makes cold calls to the customer base and sends out commercial offers over the Internet. At the slightest interest of the client, the manager must prove to the potential client that it is very profitable for him to take advantage of your offer, and of course, attract him to further cooperation.

The success of this area directly depends on the manager's ability to identify and immediately cut off potentially problematic clients, as well as those who will not be able to provide services at the proper level. If this is not done, the manager's time will be wasted, so the manager must identify those who are not going to cooperate. He must be able to conduct live sales, without this skill the flow of customers will be minimal.

5. Freelance

This method can be considered at the initial stage if you provide services in the field of the Internet. There you can only get small projects and one-time works. Experienced professionals usually do not consider this method of attracting customers, due to low earnings and many unscrupulous customers. 

However, did you know that as a freelancer, you can also use a very effective SEO tool to easily attract customers to your business? Yes, it is possible with the DSD. Indeed, with the Dedicated SEO Dashboard, bid farewell to all these unreasonably priced analytics services that bring zero value to your business. It is time to switch to our advanced free SEO tools based on Semalt technologies that will contribute to your clients' SEO promotion and bring tangible results. See more information on it here.

6. Search results that ensure the position of your site in the first positions of search engines

SEO optimization is about improving 127 behavioural factors, such as the conversion rate, the time a visitor spends on the site, the information content of the texts and other factors.

Powerful monitoring programs are used to check your site every minute for errors, for accessibility, for SEO problems. If problems are found, the site owner is immediately notified.

Using a rental link exchange increases the link mass of your site. The effectiveness of this method of website promotion puts this tool among the main tools of any SEO specialist. Programs allow you to promote the site manually, and for beginners - in automatic mode.

The site gets higher conversions and positions in the search engines.

7. On forums and social networks, you can try to find clients in the process of communication

It is better to search for potential customers by registering on thematic forums dedicated to online trading. Small entrepreneurs gather on such sites. First, you help someone with advice, then you consult and, as a result, you will be able to get a loyal client.

8. Participation in specialized online and offline events 

This allows potential buyers to know about you as a specialized specialist. Your participation in the event as a speaker proves to the client your competence and popularity in certain special circles. The events bring together business representatives who are potential customers.

If your goal is to promote your business on the Internet, attracting customers will not keep you waiting. Very soon, your client base will expand and your profits will gradually but steadily begin to grow. Do not spare your efforts, time and money for SEO promotion. 

Conclusion 

Many companies and individuals offer SEO website promotion services. It is not difficult to do SEO website promotion on your own, but it takes a lot of time. If you want to contact professionals, you can find out the cost of this service by going to the websites of such companies.

You can start with one method, or you can try everything at once if you have enough energy. It's up to you. Calculate the return on each method and determine the way to attract customers that is acceptable for you in terms of time and money.

So when running an SEO / Digital Marketing / Web Development / Hosting or similar services business, you need a set of professional web analytics and SEO audit tools to provide your clients with up-to-date insights. Semalt's Dedicated SEO Dashboard is just the thing. It's a toolkit under your own brand that your clients can use for free with your company's domain.